Supply-led innovation – the traditional model – which relies on idea generation to fuel an innovation pipeline; privileges short-term thinking, fuels a bias for often ill-informed action, and iterates on the business of today rather than on the business of...
About the Author
Brett Peppler is the Managing Director of Intelligent Futures Pty Ltd – a specialist
management consulting practice providing intelligence-led approaches for managing
uncertainty in strategic planning. Follow Brett on Twitter @cbrettp and @iFuturesAU